Yeti Coolers: The Definitive Guide

Yeti Coolers: The Definitive Guide

Sometimes brands can dominate a niche that they’re the only ones that people know—regarded as the coolest and the best. There’s Google for search engines, Facebook for social networks, Amazon for online retail, the iPhone for smartphones, and Windows for your PC operating system. For coolers, now you have Yeti.

The Origin and History of Yeti

It’s not as if there weren’t any coolers before Yeti arrived on the cooler scene. After all, lots of people know about Igloo coolers. But Igloo is now like the MySpace of social networks. If you want the cooler version of Facebook, you talk about Yeti.

Yeti was founded in 2006, started up by a pair of brothers who were dissatisfied with how every cooler in the market worked. These guys used coolers while they went fishing, and they needed their coolers for their beer, for their fish, and even as platforms on which they could stand up when they made their casts.

The coolers they tried didn’t keep their beer cold for long. Sometimes the fish they caught would go bad even while in the cooler. Some of the plastic coolers would buckle under the weight when they tried to stand on them while casting.  So they made their own design, partnered with Asian manufacturers to keep the costs down, and sold their coolers to other enthusiasts.

So where are Yeti coolers made nowadays? The company still has a manufacturing plant in the Philippines, and there’s one in China too. But they also now have plants in Wisconsin and Minnesota where some of the Yeti Tundra coolers are made.

In the last few years, their growth has been nothing short of amazing. In 2014, they earned $14 million in sales. That became $74 million in 2015, and then $148 million in 2016. In 2017, they totaled almost $470 million in sales.

Now it’s 2018, and they’re planning to go public with their company. Their latest projections have now let them target a market evaluation of $5 billion. All that for a company whose most famous item is a cooler, although they also sell insulated cups and other related paraphernalia.

The “Yetirati”

Nowadays, the Yeti brand has become a cool brand. It’s strange when you think about it, since it’s not an inherently “cool” niche like high tech and online services, cars, or motorcycles.

Yet somehow Yeti is now considered a premium brand and their fans are called the Yetirati. The coolers are popular among the rich people of New England and among the college students in the south. Blue-collar workers still buy them, if they’re hunters (or even just for their beer). There’s even an online trend of women posting pictures of them sitting on their Yeti coolers.

It helps that it’s comparatively more expensive than any other cooler you’ve ever heard off. It’s so expensive that other brands make it a point to mention how they’re “half as expensive as a Yeti”.

But Yeti style coolers are expensive because there’s a lot of design innovations that come with each one. Without delving into long scientific explanations, all you need to do is to know that:

  • It’s extremely strong, and its handles, hinges, and latches, are the same types you see on ATVs.
  • It will do what it’s supposed to do, which is to keep your food fresh and your drinks cold. That’s because they use special insulation (3 inches of pressure-injected commercial grade polyurethane foam in the walls, if you’re curious). Out in ice here, and it stays ice for days at a time.
  • The doors don’t just close. They seal in. The seal works like that of a freezer.
  • This is the best cooler in the world, and that’s why the cheapest costs $250 at the very least (or more accurately, $249). They offer a model that can hold 83 gallons, and it costs $1,300. Hordes of hunters buy them, because they can “hold up to 3 elk”.
  • You can’t find them on shops like Costco or Target. Either you buy them online, or you go to a specialty retailer like Outdoors and Academy Sports.
  • They keep on getting short on merchandise, because their production isn’t meeting the demand. That’s why they want to go public. They need the investment money to rack up the production and meet the increasing demand. Consider that for the most part it’s only available in US shops, and only recently have they tried to sell to international buyers online!

Various Yeti Cooler Sizes to Choose From

This comes in a variety of sizes and colors. You can always pick the colors you want, but you need the pick among the different Yeti ice chest sizes to fulfill your particular needs.

You have the Roadie, the Tundra, the Hopper, and the Tank. Here are some features you’d want to know about so you can make an informed decision.

Yeti Roadie 20

YETI Roadie 20 Cooler

YETI Roadie 20 Cooler

  • 20 pounds of ice
  • 16 beer cans

This is a portable cooler that people get for their own personal use. It’s for when you want one for your own 6-pack.

Yeti Tundra 35

  • 28 pounds of ice
  • 21 beer cans

The Tundra series have a rectangular design, so it’s easy enough to arrange items inside. This one is good for a nice drinking session for a few friends. It can hold a few camping meals and it works for fishing trips. It’s still small enough that you can put it on a paddle board.

Yeti Tundra 45

  • 35 pounds of ice
  • 28 beer cans

This works out well for a drinking party for a few friends, or for a family picnic. Some use it for snacks and drinks for Little League games.

Yeti Tundra 50

  • 47 pounds of ice
  • 32 beer cans

This is if the Tundra 45 seems to fall a little bit short for your needs. This one is just a bit larger, and it gives you some breathing room in case you have more beer.

YETI Tundra 45 Cooler

YETI Tundra 45 Cooler

Yeti Tundra 65

  • 56 pounds of ice
  • 42 beer cans

It’s great that you have lots of different sizes that are just a little bit bigger or smaller than other versions. This gives you the chance to get one that provides exactly what you need. This one works for a larger drinking party, although a large number of hunters like to get this for their hunting adventures.

Yeti Tundra Haul

  • 55 pounds of ice
  • 45 beer cans

This doesn’t have a number because it’s a special edition. It has wheels, so you can just roll it around the parking lot for your tailgating parties.

Yeti Tundra 75

  • 66 pounds of ice
  • 57 beer cans

You get more space for your hunting meat, plus you have enough beer for your group. This should be enough for people watching TV in the backyard while watching football.

Yeti Tundra 105

  • 92 pounds of ice
  • 67 beer cans

You’re now getting into the serious party sizes. It’s not as if this is heavy all by itself, though, as it only weighs 36 pounds. Two guys can carry it around with no trouble.

Yeti Tundra 110

  • 101 pounds of ice
  • 74 beer cans

With this, an all-day party can be accommodated with no trouble at all. After this size, the coolers can be seriously huge.

Yeti Tundra 125

  • 129 pounds of ice
  • 92 beer cans

You can put in a quartered deer inside, and it works great for family vacations.

Yeti Tundra 160

  • 159 pounds of ice
  • 115 beer cans

If you’re hunting mackerel, wahoo, or tuna, you need a Tundra of this size (at the very least).

Yeti Tundra 210

  • 208 pounds of ice
  • 162 beer cans

Lots of people get this for extended fishing or hunting trips. It has a taller body so it doesn’t occupy a large footprint.

Yeti Tundra 250

  • 232 pounds of ice
  • 181 beer cans

At this point, the Tundra is more for commercial usage where the need to store 181 beer cans will be more of a problem. Some even use this as an athlete ice bath!

Yeti Tundra 350

  • 329 pounds of ice
  • 259 beer cans

This is the largest Tundra, and you can use it to transport entire hogs.

YETI Tundra 35 Cooler

YETI Tundra 35 Cooler

Yeti Hopper Flip 8

  • 8 pounds of ice
  • 8 beer cans

The Hopper is a bag with a zipper, yet it works as a cooler too. The bag design makes it more portable, and the material is puncture-proof.

Yeti Hopper Flip 12

  • 15 pounds of ice
  • 12 beer cans

Yeti Hopper Flip 18

  • 20 pounds of ice
  • 20 beer cans

Yeti Hopper Backflip 24

  • 25 pounds of ice
  • 20 beer cans

This works as a backpack, and it’s a bit wider and taller than the regular Flip. It also comes with a removable waist belt and chest strap for stability.

Yeti Two 30

  • 30 pounds of ice
  • 23 beer cans
YETI Tundra 50 Cooler

YETI Tundra 50 Cooler

This is the largest of the Hoppers, but it’s still designed so that a single person can carry it around comfortably.


We can talk all day about the various tech advances you can find in a Yeti cooler. Suffice it to say that everyone knows it’s the best. No other cooler even comes close. It’s like Google among search engines. Get a Yeti cooler, and you’ll never be able to tolerate another brand of cooler again.